Looking through the Libravatar access logs, I found that most of the traffic we currently serve consists of 302 redirects to Gravatar. Optimising that path is therefore very important.

While Apache allows admins to provide custom error pages for things like 404 or 500, it's not quite that straightforward for 30x return codes.

Standard 301 / 302 responses

By default, Apache (and most web servers out there) returns a fairly large HTML page along with a 30x redirection. Try it for yourself by disabling automatic redirections in Firefox (Preferences | Advanced | General | Accessibility) or by installing the Request Policy add-on.

The 302 responses sent by Libravatar looked like this:

$ curl -i http://cdn.libravatar.org/avatar/12345678901234567890123456789012  
HTTP/1.1 302 Found  
Date: Wed, 21 Sep 2011 01:51:52 GMT  
Server: Apache  
Cache-Control: max-age=86400  
Location: http://www.gravatar.com/avatar/12345678901234567890123456789012.jpg?r=g&s=80&d=http://cdn.libravatar.org/nobody/80.png  
Vary: Accept-Encoding  
Content-Length: 310  
Content-Type: text/html; charset=iso-8859-1  

<title>302 Found</title>  
<p>The document has moved <a href="http://www.gravatar.com/avatar/12345678901234567890123456789012.jpg?r=g&s=80&d=http://cdn.libravatar.org/nobody/80.png">here</a>.</p>  

As you can see, the body of the response is just as large as the headers and isn't really necessary.

Body-less 301 responses

After reading about the ErrorDocument directive, I created an empty file called 302 in the root of the web server and included this directive in my vhost configuration file:

ErrorDocument 302 /302

which made the responses look like this:

$ curl -i http://example.com/redir  
HTTP/1.1 302 Found  
Date: Wed, 21 Sep 2011 03:39:26 GMT  
Server: Apache  
Last-Modified: Wed, 21 Sep 2011 03:39:17 GMT  
ETag: "8024d-0-4ad6b52201036"  
Accept-Ranges: bytes  
Content-Length: 0  
Content-Type: text/plain  

This one does have a completely empty body, however, there's an important problem with this solution: the Location header is missing! Not much point in reducing the size of the redirect if it's no longer working.

Custom 302 response page

The next thing I tried (and ended up settling on) is this:

ErrorDocument 302 " "

which results in a 1-byte response (a single space) in the body:

$ curl -i http://example.com/redir  
HTTP/1.1 302 Found  
Date: Wed, 21 Sep 2011 03:37:50 GMT  
Server: Apache  
Location: http://www.example.com  
Vary: Accept-Encoding  
Content-Length: 1  
Content-Type: text/html; charset=iso-8859-1  

There is still a little bit of unnecessary information in this response (character set, Vary and Server headers), but it's a major improvement over the original.

If you know of any other ways to reduce this further, please leave a comment!